Blog

The Mistake Of Telling Your Story

By BRENDAN KANE

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s what I’d like to call a “creative assumption,” which is essentially a part of the creative process that most creators o...

Strategy Sessions With Brendan Kane

View more

Book

Popular topics

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

1956 paper published by cognitive psychologist George A. Miller

7 different pieces of information

ABC of marketing

adaptive cruise control

advertising content

audience growth

Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

behind the curtain

Bluma Zeigarnik

business innovation

business strategy

capitalize on all that growth

Cognitive biases

Communication is math

competitive analysis

competitors’ product

complicated questions

Conan O’Brien

concentrated talent

confusion directly

content creator

content for moms

content strategy

Create your offer

creative process

Creativity is subjective

Cristiano Ronaldo

cryptocurrencies

decentralized currency

deliver an experience

descriptions of your product

digital advertising

digital business

digital marketing

digital platforms

digital strategy

Dimash Kudaibergen

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

emotional hook point

European CHampionship

experience-based format

Facebook Ad Library

fictional company

financial struggle

first time author

Good comedy feels effortless

graphic designer

Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

Internet crack up

Jacksonville Jaguars

Know when to call for action.

lists of all its features

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

mission and plan

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Play To Your Strengths

Pocket Fisherman

potential pain point

predictable engine to drive sales

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

product development

proven track record

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reaching customers

Read It Out Loud

Salesman of the Century

science of human behavior

seasoned veteran of the publishing industry

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

social advertising

social marketing

social media content

social networks

social platforms

specific expertise

Talent isn’t enough

Talk about the benefits

There is no shortcut

three seconds to grab a viewer’s attention

title this piece

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

world’s largest

YouTuber Mark Rober

Zeigarnik Effect