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The Truth About Most Digital Strategies Online

By BRENDAN KANE

The Truth About Most Digital Strategies Online

99.9% of the advice and tips that you’ll find when it comes to digital content and social media strategies are getting it wrong. Think that’s crazy? Hear me out. How many times have you seen “gurus” telling y...

When To Start Monetizing Your Audience

By BRENDAN KANE

When To Start Monetizing Your Audience

One of the questions I am constantly asked is, “Brendan, when can I start monetizing my social following?” It’s a great question, and the answer may come as a surprise: Right now. Even if you’re just startin...

You Have My Attention…

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You Have My Attention…

I want to tell you what I know about you. I know that you are getting up every day to take care of yourself and your families the best way you can do. You’re not letting fear, uncertainty, or challenges take ...

The Truth About Content…

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The Truth About Content…

The truth is, you probably already understand the concept I’m covering with this email. You experience it every day of your life. It’s everywhere around you: your kitchen, your bathroom, your phone and TV...even...

The Truth About Most Digital Strategies Online…

By

The Truth About Most Digital Strategies Online…

99.9% of the advice and tips that you’ll find when it comes to digital content and social media strategies are getting it wrong. Think that’s crazy? Hear me out. How many times have you seen “gurus” telling y...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

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Guardians of the Galaxy

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Humor is subjective.

hypothesis: absurdity

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incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

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pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

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potential pain point

Pre-Visualize the Perfect Effect

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Quiznos Sponge Monkeys

reach audiences

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Read It Out Loud

real goal is attention

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Seasons greetings!

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sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media goals

social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

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Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

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versus what they actually need

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visceral sense of tension as new plot elements

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world’s largest

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