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The #1 Thing To Focus On When Making Video Content

By Brendan Kane

The #1 Thing To Focus On When Making Video Content

My team and I constantly create and test video content across different platforms to determine what we should focus on. We firmly believe that it is equally important to learn from what doesn’t work, as much as wha...

What Makes Videos Go Viral On YouTube

By Brendan Kane

What Makes Videos Go Viral On YouTube

I recently shared an interesting video with my Rapid Audience Growth and private Facebook groups. I’d like to share it with you also. It discusses why videos go viral on YouTube.

Strategy Sessions With Brendan Kane

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“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

1956 paper published by cognitive psychologist George A. Miller

7 different pieces of information

ABC of marketing

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Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

behind the curtain

Bluma Zeigarnik

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Charli D'Amelio

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deliver an experience

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Dimash Kudaibergen

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

Drummond Street

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entitled little girl

European CHampionship

experience-based format

Facebook Ad Library

far easier time remembering an incomplete task than one that’s completed.

fictional company

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Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

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Know when to call for action.

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McDonald’s McRib

mediocre content

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million views on YouTube

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No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

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Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Play To Your Strengths

Pocket Fisherman

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present your content

Primitive Unique Tool

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Process Communication Model

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Quality and consistency

Quality over quantity

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Quiznos Sponge Monkeys

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Seasons greetings!

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short-term memory

Showtime Rotisserie

Simplicity is key.

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St. Patrick’s Day

Strategy + Implementation = Viral Success

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

TikTok lawyer Erika Kullberg

title this piece

too big to fail

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

what the customer wants

world’s largest

YouTuber Mark Rober

Zeigarnik Effect