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The #1 Thing To Focus On When Making Video Content

By Brendan Kane

The #1 Thing To Focus On When Making Video Content

My team and I constantly create and test video content across different platforms to determine what we should focus on. We firmly believe that it is equally important to learn from what doesn’t work, as much as wha...

What Makes Videos Go Viral On YouTube

By Brendan Kane

What Makes Videos Go Viral On YouTube

I recently shared an interesting video with my Rapid Audience Growth and private Facebook groups. I’d like to share it with you also. It discusses why videos go viral on YouTube.

Strategy Sessions With Brendan Kane

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“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

1956 paper published by cognitive psychologist George A. Miller

7 different pieces of information

ABC of marketing

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Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

behind the curtain

Bluma Zeigarnik

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capitalize on all that growth

Cognitive biases

Communication is math

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competitors’ product

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confusion directly

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Create your offer

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Creativity is subjective

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deliver an experience

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Dimash Kudaibergen

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

emotional hook point

European CHampionship

experience-based format

Facebook Ad Library

far easier time remembering an incomplete task than one that’s completed.

fictional company

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Good comedy feels effortless

graphic designer

Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

Internet crack up

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Know when to call for action.

lists of all its features

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market and economic conditions

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mission and plan

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

Paid 'Professional' Rappers To Rap on My Beat

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Play To Your Strengths

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short-term memory

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Simplicity is key.

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Talent isn’t enough

Talk about the benefits

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There is no shortcut

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versus what they actually need

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YouTuber Mark Rober

Zeigarnik Effect