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The #1 Thing To Focus On When Making Video Content

By Brendan Kane

The #1 Thing To Focus On When Making Video Content

My team and I constantly create and test video content across different platforms to determine what we should focus on. We firmly believe that it is equally important to learn from what doesn’t work, as much as wha...

What Makes Videos Go Viral On YouTube

By Brendan Kane

What Makes Videos Go Viral On YouTube

I recently shared an interesting video with my Rapid Audience Growth and private Facebook groups. I’d like to share it with you also. It discusses why videos go viral on YouTube.

Strategy Sessions With Brendan Kane

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“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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Be passionate about what you’re selling.

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Behavior equals Motivation

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Connection + value = caring.

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Do A Lot Of Drafts

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Generations Y and Z

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How To Grow Your Brand On Social Media

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hypothesis: absurdity

ideation process

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Internet crack up

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of social media

layers and variations

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Little Red Riding Hood

Malcolm Gladwell

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mediocre content

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mission and plan

mysterious guessing game

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One Million Followers: How I Built A Massive Social Following In 30 Days

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social media is all about two-way communication

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Spark meaningful conversations

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survivorship bias

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tactics vs strategy

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Talk about the benefits

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the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

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unstructured message

versus what they actually need

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visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

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YouTuber Mark Rober

Zeigarnik Effect