Blog

“It’s Corn! A big lump with knobs” 🌽

“It’s Corn! A big lump with knobs” 🌽

Hey, The question we hear the most at Hook Point is, “I get what you’re saying about growing my following with viral content, but how do I monetize that following?” We understand that concern. After all, it's...

Relatability doesn’t matter!

Relatability doesn’t matter!

I want to talk about the availability heuristic, and how it can often lead you down the wrong road when it comes to content ideation. The availability heuristic states that the more something sticks out in your ...

Strategy Sessions With Brendan Kane

View more
Book