The question we hear the most at Hook Point is, “I get what you’re saying about growing my following with viral content, but how do I monetize that following?”
We understand that concern. After all, it's...
I want to talk about the availability heuristic, and how it can often lead you down the wrong road when it comes to content ideation.
The availability heuristic states that the more something sticks out in your ...
Is there really a formula for going viral?
This video (https://www.youtube.com/watch?v=WYXEJ7rDSM0) breaks down the formula YouTuber Mark Rober uses to consistently generate millions of views on all of his video...