You’ve probably heard about Top Gun Maverick by now, it was the most talked about movie of 2022. The long-awaited sequel to the classic 80s film Top Gun was a huge success and there were a lot of factors that contributed to that. The story was engaging, the cast was great and the visuals were stunning. Plus, it had a mix of action, adventure, romance, and drama, making it appealing to a wide range of audiences. And let’s not forget the nostalgia factor – seeing Tom Cruise back as Maverick and the classic soundtrack made it a hit with fans of the original.
But let’s be real, there weren’t many movies in 2022 that were as successful as Top Gun Maverick. Content creators on social media can learn from the movie’s success and apply the same principles to their own content.
But you might be thinking “How can I make my 90-second TikTok video as successful as Top Gun Maverick?” Here are three key ways:
One: Use the generalist principle. This principle refers to the approach of making a wider audience care about a topic that might not normally interest them. It’s a way to broaden the appeal of a product, service, or idea by making it more accessible to a larger audience. For example, instead of targeting a niche audience with vitamin supplements content, a marketer might create videos that broadly touch on healthy lifestyles in a fun and engaging fashion. This approach allows the marketer to reach a wider audience, who may not have been interested in vitamin supplements specifically but are interested in living a healthy lifestyle.
Two: Make your content accessible to anyone by breaking down barriers or prerequisites to understanding your message. In Top Gun Maverick, the nostalgia factor worked in its favor, but the film also drew in new young fans who didn’t have an attachment to the original. It did this by adhering to the basics of great storytelling.
Three: The elements of great storytelling haven’t really changed, so don’t overcomplicate it. Use relatable characters, challenging conflict, build tension, and have a spectacular climax. The reliable plot mountain works in 2 hour films and 90-second videos.
By implementing these key strategies, content creators can increase the likelihood of their content resonating with a broader audience and achieving success.
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.
