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How To Start A New Brand

How To Start A New Brand

Last week, a member of my Social Media Consulting Group sought my advice about how to start a new brand. I’d like to share two of the key takeaways with you. This can be applicable to anyone starting a brand. Or, i...

Algorithms And Content On Social Platforms

Algorithms And Content On Social Platforms

A lot of people misunderstand algorithms, and the role they play. Algorithms exist to do one thing, and that’s to give people the content they’re most likely to engage with to keep them on a platform.