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Having Great Aim Is The Fastest Way To Miss

Having Great Aim Is The Fastest Way To Miss

There’s a time and place for everything. Choosing the right strategy depending on the situation leads to better results. It sounds so obvious. Yet so often, people are blindly following the advice of “Make su...

The Mistake Of Telling Your Story

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s what I’d like to call a “creative assumption,” which is essentially a part of the creative process that most creators o...

When To Start Monetizing Your Audience

When To Start Monetizing Your Audience

One of the questions I am constantly asked is, “Brendan, when can I start monetizing my social following?”  It’s a great question, and the answer may come as a surprise: Right now. Even if you’re just startin...

12k Orders In 12 Hours? That’s Absurd!

12k Orders In 12 Hours? That’s Absurd!

Let me tell you about how a tiny, new startup company quickly took over a market full of major, established competitors by dancing. Crazy, right? But, what if I had framed the story instead as, “A startup com...

The Root Cause Of Low Audience Engagement

The Root Cause Of Low Audience Engagement

A common misconception about digital platforms is that a large audience is the end goal. That success comes once you get the number of followers you want to have. It’s simply not true. In reality, a large aud...

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