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Ditch the plan

Ditch the plan

I know it feels good to have everything lined up, and to have a clear plan to work from. It means you can figure out what your campaign is about, and how you’re going to execute it. It means you can set up your...

Money is not the key to growth.

Money is not the key to growth.

This keeps coming up. Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. ...

The never-ending question of quality vs quantity.

The never-ending question of quality vs quantity.

I know it feels good to have everything lined up, and to have a clear plan to work from. It means you can figure out what your campaign is about, and how you’re going to execute it. It means you can set up your...

Would you give away a Tesla?

Would you give away a Tesla?

I’m giving you a Tesla. While you may not believe it, those are the words of YouTuber David Dobrik while he was giving expensive cars away more than a dozen times in the past few years. David is one of the most...

The Unexpected, Critical Foundation of Audience Growth

The Unexpected, Critical Foundation of Audience Growth

There’s something you’ll quickly realize when you start working to build your audience: It takes work. Even the biggest celebrities, brands, and influencers in the world have to constantly work at building, enga...

Strategy Sessions With Brendan Kane

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