Over the past several years, I’ve been monitoring a once-fabled monster. A very real, destructive force. And the scary thing is that this treacherous beast is invisible to the naked eye. It lurks in Zoom calls and ...
There’s a time and place for everything. Choosing the right strategy depending on the situation leads to better results. It sounds so obvious. Yet so often, people are blindly following the advice of “Make su...
Maybe you’re just getting started with content, or maybe you are looking for a new direction with the videos you’re making. Chances are, you’re going to run into a situation where you don’t know how to start or wha...
I’m talking about algorithms. In the world of content, we all live and die by the algorithm. Whether you’re on YouTube, Instagram, Facebook or TikTok, the biggest determining factor of your success is how the al...
I want to share with you an insight that I’ve learned from working with a lot of clients. It’s what I’d like to call a “creative assumption,” which is essentially a part of the creative process that most creators o...
