While speaking at an event recently, I was asked if virality on digital platforms is luck or if it can be engineered. I said that it can be engineered. I also discussed this further during a recent monthly Co...
A common misconception about digital platforms is that a large audience is the end goal. That success comes once you get the number of followers you want to have. It’s simply not true. In reality, a large aud...
One of the greatest misconceptions about the Facebook ad platform is that people only see it as an ad platform. Yes, it’s an ad platform. But, it’s also one of the most powerful research tools available today. I ta...
The world is a busy place with millions of people and brands competing for attention on digital platforms. If you want to succeed and see results, you need to hook people in with your content and message. It’s w...
I recently shared insight about content and audience growth with a great group of influencers. Each had large offline audiences and small to mid-sized online audiences. I provided strategy and the key tactics I've ...
