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Money is not the key to growth.

By BRENDAN KANE

Money is not the key to growth.

This keeps coming up. Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. ...

The never-ending question of quality vs quantity.

By BRENDAN KANE

The never-ending question of quality vs quantity.

I know it feels good to have everything lined up, and to have a clear plan to work from. It means you can figure out what your campaign is about, and how you’re going to execute it. It means you can set up your...

By BRENDAN KANE

What I would love to tell you about social ads

Would you like to know one of the most common issues I see occur with advertising on social platforms? It’s something my team and I constantly teach with my coaching groups and private clients. I’d love to tell ...

Would you give away a Tesla?

By BRENDAN KANE

Would you give away a Tesla?

I’m giving you a Tesla. While you may not believe it, those are the words of YouTuber David Dobrik while he was giving expensive cars away more than a dozen times in the past few years. David is one of the most...

The Unexpected, Critical Foundation of Audience Growth

By BRENDAN KANE

The Unexpected, Critical Foundation of Audience Growth

There’s something you’ll quickly realize when you start working to build your audience: It takes work. Even the biggest celebrities, brands, and influencers in the world have to constantly work at building, enga...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

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“The biggest fishing invention since the hook”

000 hour rule debunked

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1956 paper published by cognitive psychologist George A. Miller

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50 People Try to Peel an Egg

7 different pieces of information

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75% of the population comprises people who value facts

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Connection + value = caring.

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

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Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

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incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

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Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

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million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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Play To Your Strengths

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reach audiences

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Read It Out Loud

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Seasons greetings!

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short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

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St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

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unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

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Zeigarnik Effect