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To Break The Rules, You Have To Do This

By BRENDAN KANE

To Break The Rules, You Have To Do This

“We can’t break the rules if we don’t understand them.” This was something I recently said to a member of my team. We were discussing a strategy that we’ve been experimenting with for the past few months, one th...

The Mistake Of Telling Your Story

By BRENDAN KANE

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s what I’d like to call a “creative assumption,” which is essentially a part of the creative process that most creators o...

What Everybody Wants Are Followers, What Everybody Needs….

By BRENDAN KANE

What Everybody Wants Are Followers, What Everybody Needs….

You want followers. Followers are important. But, the bottom line is, content is everything. Whether you’re trying to generate followers, generate traffic, leads, sales…..everything comes down to effective...

How To Choose A Digital Platform For Your Success

By BRENDAN KANE

How To Choose A Digital Platform For Your Success

People constantly ask me what digital platforms they should choose to achieve the success they want to have. It’s an important question. A lot of strategists say that you need to be on every platform. I dis...

Making Things Go Viral Is Not Rocket Science

By BRENDAN KANE

Making Things Go Viral Is Not Rocket Science

Maybe you’re just getting started with content, or maybe you are looking for a new direction with the videos you’re making. Chances are, you’re going to run into a situation where you don’t know how to start or wha...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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50 People Try to Peel an Egg

7 different pieces of information

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75% of the population comprises people who value facts

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Do A Lot Of Drafts

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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From Pac-Man to Mario

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Generations Y and Z

Good comedy feels effortless

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Guardians of the Galaxy

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How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

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incorporate positive and genuine sentiments into your content

instant success

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

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layers and variations

legacy advertising practices

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Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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McDonald’s McRib

meaningful connections

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mediocre content

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million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

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not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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Play To Your Strengths

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Pre-Visualize the Perfect Effect

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Quiznos Sponge Monkeys

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Read It Out Loud

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Salesman of the Century

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Seasons greetings!

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short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

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unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect