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🍳 How Epicurious Made Their Content Go Viral

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🍳 How Epicurious Made Their Content Go Viral

If you're a foodie, chances are you already know Epicurious, the gourmet cooking channel with mouth-watering recipes. Their YouTube channel boasts 4.6 million subscribers who tune in regularly to learn how to make ...

Baby Shark is killing it!

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Baby Shark is killing it!

Let’s talk about YouTube. About one-third of all the people using the internet are on YouTube right now. With a user base of 2 billion+ people, YouTube averages 34 billion monthly visits. We’re not talking ab...

We know how to speak to 95% of your audience

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We know how to speak to 95% of your audience

Osmosis is the process of absorption; a usually effortless and often unconscious assimilation. And this effortless assimilation process is often touted as the best way to learn a new language. The theory goes that ...

Watchfinder viral video breakdown

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Watchfinder viral video breakdown

Watchfinder, a YouTube channel that makes content about wristwatches, recently did a great analysis of their first ever video to go viral. The video, which did 6.7 million views, came completely out of the blue ...

How do you get 71 million views on YouTube with some sticks and your bare hands?

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How do you get 71 million views on YouTube with some sticks and your bare hands?

There’s great content, and then there’s GREAT content, such as this video from Primitive Unique Tool: https://www.youtube.com/watch?v=NT0EmAgP-_k This video has gotten a whopping 71 million views on YouTube in j...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

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“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

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and textures of a culture

art and science of making people care

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Be passionate about what you’re selling.

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Behavior Design Lab at Stanford University

Behavior equals Motivation

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Bluma Zeigarnik

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Committee Syndrome

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Conan O’Brien

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confusion directly

Connection + value = caring.

content creation

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Do A Lot Of Drafts

does this work optimally?

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Eliciting an emotional response

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Emotional resonance

Emphasize emotions

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European CHampionship

excel in social media

experience-based format

Facebook Ad Library

factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

first time author

free-throw line

From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

predictive viral content model

present your content

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Process Communication Model

product development

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proven track record

provide your viewers with a clear 'why'

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reach audiences

reaching customers

Read It Out Loud

real goal is attention

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research and strategy

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Salesman of the Century

science of human behavior

scientific approach

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Seasons greetings!

secret shortcut

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

social marketing

social media content

social media goals

social media is all about two-way communication

Social Media Marketing Trends

social media strategy

social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect