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Hack your audience’s short term memory

Hack your audience’s short term memory

How good is your short-term memory? Probably not as good as you think. Don’t worry, it’s not your fault — our brains just aren’t designed for it. According to a 1956 paper published by cognitive psychologist Geo...

Talent isn’t enough

Talent isn’t enough

Who’s the most talented musician out there? Paul McCartney? Beyoncé? Lizzo? How about Dimash Kuda...

Why brands suck at social

Why brands suck at social

Do you know your brand? Often, I’ll hear about companies pushing back against a certain direct...

What makes good content?

What makes good content?

For this week’s newsletter, I want to talk about what makes this video (https://www.youtube.com/w...

It’s time to get weird

It’s time to get weird

It’s time to face facts — traditional marketing just isn’t going to cut the mustard anymore. I...

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