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🍿 Top Gun Maverick’s recipe for success: How to make it work for your content

BY BRENDAN KANE

🍿 Top Gun Maverick’s recipe for success: How to make it work for your content

You've probably heard about Top Gun Maverick by now, it was the most talked about movie of 2022. The long-awaited sequel to the classic 80s film Top Gun was a huge success and there were a lot of factors that contr...

9 to Step Outside the Ordinary

BY BRENDAN KANE

9 to Step Outside the Ordinary

Surprises can transform even the most mundane events into remarkable and unforgettable experience...

How Creative Restrictions Can Lead to Successful Outcomes

BY BRENDAN KANE

How Creative Restrictions Can Lead to Successful Outcomes

Trigger warning: this newsletter may cause anxiety-inducing flashbacks to high school English cla...

BY BRENDAN KANE

Content Creation: Pre-Visualize the Perfect Effect 💯

Standing at the free-throw line, you dribble the basketball a few times, take a deep breath, and ...

🧠 Do You Have Creator Brain? We Have The Remedy!

BY BRENDAN KANE

🧠 Do You Have Creator Brain? We Have The Remedy!

In the past few years we’ve heard a lot about “living in a bubble,” meaning we surround ourselves...

3 Steps To Becoming A Better Thinker And Content Creator 🤔

BY BRENDAN KANE

3 Steps To Becoming A Better Thinker And Content Creator 🤔

Humor relies heavily on metaphor, double-entendre, and wordplay to carry an audience from one ide...

The Secret to Going Viral: Make Content for Everyone

BY BRENDAN KANE

The Secret to Going Viral: Make Content for Everyone

At Hook Point, we get tons of questions from people who want to start creating content and wonder...

🍳 How Epicurious Made Their Content Go Viral

BY BRENDAN KANE

🍳 How Epicurious Made Their Content Go Viral

If you're a foodie, chances are you already know Epicurious, the gourmet cooking channel with mou...

Deep and meaningful connections in 60 seconds

BY BRENDAN KANE

Deep and meaningful connections in 60 seconds

Hey, Which of the following statistics is the most important? TikTok is one of the most d...

What’s the metaphor for?

BY BRENDAN KANE

What’s the metaphor for?

There’s no such thing as talent or creativity. Are those fighting words? Before you put the gl...

Baby Shark is killing it!

BY BRENDAN KANE

Baby Shark is killing it!

Let’s talk about YouTube. About one-third of all the people using the internet are on YouTube ...

Little lessons in logic

BY BRENDAN KANE

Little lessons in logic

We don’t always think as well as we think we do. We like to think of ourselves as rational, op...

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“It slices and it dices”

“Set it and forget it”

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000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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50 People Try to Peel an Egg

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ABC of marketing

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Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of social media

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No magic formula

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

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Play To Your Strengths

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Pre-Visualize the Perfect Effect

predictable engine to drive sales

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present your content

Primitive Unique Tool

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Process Communication Model

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Quality over quantity

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

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Talent isn’t enough

Talk about the benefits

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

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Tom Sawyer by Mark Twain

too big to fail

Total immersion

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unity of action

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Wine Expert Guesses Cheap v. Expensive Wine

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