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Say what you mean and mean what you say

Say what you mean and mean what you say

Sometimes we default to our factory settings when choosing our words. We fall back on a familiar but bland vocabulary whose strength has eroded from overuse. When we apply weak and faded descriptions to content,...

Too old for TikTok?

Too old for TikTok?

Justin Bieber is almost 30. Let that sink in for a minute. The baby-faced teen idol synonymous...

How to talk to real people

How to talk to real people

GenZ doesn’t use Google anymore. From instructional videos to product recommendations to virtual ...

10,000 hour rule debunked

10,000 hour rule debunked

144M followers and 11B likes. A television show, podcast, book and a signature perfume. Oh yeah, ...

Lessons in storytelling

Lessons in storytelling

Once upon a time there were three bears, and one day, after they had made porridge for their brea...

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