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Little lessons in logic

BY BRENDAN KANE

Little lessons in logic

We don’t always think as well as we think we do. We like to think of ourselves as rational, open-minded, and thoughtful decision-makers, but even the most logical of us are susceptible to cognitive biases. These...

Big mistake. Big…mistake.

BY BRENDAN KANE

Big mistake. Big…mistake.

Sir Alexander Fleming was searching for a “wonder drug” that would cure diseases. After repeated ...

Have you ever seen a microwave commercial?

BY BRENDAN KANE

Have you ever seen a microwave commercial?

Recently, this TikTok video went viral with 6.4 million views: When you suddenly realize you've n...

Say what you mean and mean what you say

BY BRENDAN KANE

Say what you mean and mean what you say

Sometimes we default to our factory settings when choosing our words. We fall back on a familiar ...

Too much information–a fatal content pitfall ☠️

BY BRENDAN KANE

Too much information–a fatal content pitfall ☠️

A running joke on the TV show Schitt's Creek is the massive, multi-page menu at Café Tropical. ...

Would you eat a black bean brownie? 🫘

BY BRENDAN KANE

Would you eat a black bean brownie? 🫘

Nobody wants to eat a black bean brownie. You might fool yourself into believing it’s just as ...

Too old for TikTok?

BY BRENDAN KANE

Too old for TikTok?

Justin Bieber is almost 30. Let that sink in for a minute. The baby-faced teen idol synonymous...

Do you have a weird sense of humor?

BY BRENDAN KANE

Do you have a weird sense of humor?

It’s obvious that comedy is a great engine for driving viral content, but not all content is equa...

Can you wear a tuxedo to a baseball game?

BY BRENDAN KANE

Can you wear a tuxedo to a baseball game?

Do you remember seeing your Kindergarten teacher outside the classroom for the first time? It daw...

BY BRENDAN KANE

Avatar is a movie, not a marketing tool

When you imagine your ideal customer, you probably have a list of attributes that form an avatar....

How to talk to real people

BY BRENDAN KANE

How to talk to real people

GenZ doesn’t use Google anymore. From instructional videos to product recommendations to virtual ...

We know how to speak to 95% of your audience

BY BRENDAN KANE

We know how to speak to 95% of your audience

Osmosis is the process of absorption; a usually effortless and often unconscious assimilation. An...

10,000 hour rule debunked

BY BRENDAN KANE

10,000 hour rule debunked

144M followers and 11B likes. A television show, podcast, book and a signature perfume. Oh yeah, ...

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‘Rough Draft' to 'Epic'

“feel-good” content

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000 hour rule debunked

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1956 paper published by cognitive psychologist George A. Miller

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50 People Try to Peel an Egg

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ABC of marketing

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Do A Lot Of Drafts

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

financial struggle

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

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How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

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incorporate positive and genuine sentiments into your content

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

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maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

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mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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reach audiences

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social media is all about two-way communication

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

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tactics vs strategy

Talent isn’t enough

Talk about the benefits

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Ted Lasso Effect

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The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

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three seconds to grab a viewer’s attention

Three-step strategy

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Tom Sawyer by Mark Twain

too big to fail

Total immersion

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Wine Expert Guesses Cheap v. Expensive Wine

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