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Seasons greetings! Too soon?

BY BRENDAN KANE

Seasons greetings! Too soon?

It’s impossible to forget Mother’s Day, Memorial Day, Father’s Day, the 4th of July, Labor Day, etc. It’s impossible to miss them because literally everyone is reminding us. Everyone. Every important and not-so-imp...

Lessons in storytelling

BY BRENDAN KANE

Lessons in storytelling

Once upon a time there were three bears, and one day, after they had made porridge for their brea...

“It’s Corn! A big lump with knobs” 🌽

BY BRENDAN KANE

“It’s Corn! A big lump with knobs” 🌽

Hey, The question we hear the most at Hook Point is, “I get what you’re saying about growing m...

BeReal and don’t be cringe

BY BRENDAN KANE

BeReal and don’t be cringe

However, companies that allow us behind the scenes to watch their manufacturing process, logistic...

How to be a professional normal person

BY BRENDAN KANE

How to be a professional normal person

If you’re ever in London and craving great Indian food, you’re in the right city. Among the thous...

Finding pain points is a pain in the…

BY BRENDAN KANE

Finding pain points is a pain in the…

Wouldn’t it be so easy if customers just told us what their pain points were? Like if they could ...

Level up your storytelling skills

BY BRENDAN KANE

Level up your storytelling skills

Everybody roots for the underdog, right? We’re trained to take the side of the little guy and use...

Unlearn bad ideas that hold you back

BY BRENDAN KANE

Unlearn bad ideas that hold you back

Unlearn. The dictionary defines it as ”putting out of one’s knowledge or memory; undoing the effe...

they uh…sold a bunch of Vans??

BY BRENDAN KANE

they uh…sold a bunch of Vans??

Recently, we were trying to come up with new content formats. As part of our strategy, we began d...

Don’t worry about skincare when you don’t have a skeleton

BY BRENDAN KANE

Don’t worry about skincare when you don’t have a skeleton

Sometimes, a client will come work with us looking for some quick bullet points of simple, easy t...

The importance of being honest with yourself

BY BRENDAN KANE

The importance of being honest with yourself

When clients ask us how they can go viral on social media, we like to ask if they’ve had any othe...

Don’t be original, be great!

BY BRENDAN KANE

Don’t be original, be great!

An important part of our process for coming up with new content ideas is the research phase. We l...

Relatability doesn’t matter!

BY BRENDAN KANE

Relatability doesn’t matter!

I want to talk about the availability heuristic, and how it can often lead you down the wrong roa...

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

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“The biggest fishing invention since the hook”

000 hour rule debunked

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1956 paper published by cognitive psychologist George A. Miller

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far easier time remembering an incomplete task than one that’s completed.

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Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

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layers and variations

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Lithuanian psychologist

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market and economic conditions

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McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

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mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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Seasons greetings!

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Simplicity is key.

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social media is all about two-way communication

Social Media Marketing Trends

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

survivorship bias

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tactics vs strategy

Talent isn’t enough

Talk about the benefits

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Ted Lasso Effect

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The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

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Tom Sawyer by Mark Twain

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Total immersion

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