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You’re Good At What You Do, And I’m Worried About It

BY BRENDAN KANE

You’re Good At What You Do, And I’m Worried About It

When you’re too good at something, you risk becoming unrelatable. That’s my big secret for the week. It has to do with a hidden sixth sense that most people have developed, and they’ve developed it by consumi...

My Process For Learning From Competitors

BY BRENDAN KANE

My Process For Learning From Competitors

My team and I recently shared insight about the importance of competitive analysis with my One Mi...

You Won’t Succeed On Digital Platforms Without This

BY BRENDAN KANE

You Won’t Succeed On Digital Platforms Without This

My private coaching and groups are a Q&A format, where members and participants are able to a...

The Truth About Content

BY BRENDAN KANE

The Truth About Content

The truth is, you probably already understand the concept I’m covering with this post. You exp...

A Monster Ate My Revenue. I’m Not Kidding

BY BRENDAN KANE

A Monster Ate My Revenue. I’m Not Kidding

Over the past several years, I’ve been monitoring a once-fabled monster. A very real, destructive...

Having Great Aim Is The Fastest Way To Miss

BY BRENDAN KANE

Having Great Aim Is The Fastest Way To Miss

There’s a time and place for everything. Choosing the right strategy depending on the situatio...

Is Going Viral Rocket Science?

BY BRENDAN KANE

Is Going Viral Rocket Science?

Maybe you’re just getting started with content, or maybe you are looking for a new direction with...

What Do Facebook, Instagram, TikTok, And YouTube ALL Have In Common?

BY BRENDAN KANE

What Do Facebook, Instagram, TikTok, And YouTube ALL Have In Common?

I’m talking about algorithms. In the world of content, we all live and die by the algorithm. W...

The Mistake Of Telling Your Story

BY BRENDAN KANE

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s wh...

The Truth About Most Digital Strategies Online

BY BRENDAN KANE

The Truth About Most Digital Strategies Online

99.9% of the advice and tips that you’ll find when it comes to digital content and social media s...

The Science Of Standing Out

BY BRENDAN KANE

The Science Of Standing Out

There’s a science to standing out. That’s good news and bad news at the same time. It all depends...

When To Start Monetizing Your Audience

BY BRENDAN KANE

When To Start Monetizing Your Audience

One of the questions I am constantly asked is, “Brendan, when can I start monetizing my social fo...

You Have My Attention…

BY BRENDAN KANE

You Have My Attention…

I want to tell you what I know about you. I know that you are getting up every day to take car...

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

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“The biggest fishing invention since the hook”

000 hour rule debunked

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1956 paper published by cognitive psychologist George A. Miller

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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Generations Y and Z

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How To Grow Your Brand On Social Media

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Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

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Lithuanian psychologist

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Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

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Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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social media is all about two-way communication

Social Media Marketing Trends

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

survivorship bias

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tactics vs strategy

Talent isn’t enough

Talk about the benefits

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Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

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Tom Sawyer by Mark Twain

too big to fail

Total immersion

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Wine Expert Guesses Cheap v. Expensive Wine

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HOOK POINT MASTERCLASS

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