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What happens if you change the focus of your YouTube channel

BY BRENDAN KANE

What happens if you change the focus of your YouTube channel

I recently discussed the impact of changing content focus. I’d like to share a few things from the conversation with you. A member of my private coaching group changed the focus of his YouTube channel and isn’t ...

My Strategy For Social Algorithms

BY BRENDAN KANE

My Strategy For Social Algorithms

Sharing insight about social algorithms in this video. You may also find this recent blog post he...

At Dentsply Sirona World Last Week

BY BRENDAN KANE

At Dentsply Sirona World Last Week

A few photos from the sold out 2019 Dentsply Sirona World conference in Las Vegas this past week,...

Best Practices For Promoting Your Work On Digital Platforms

BY BRENDAN KANE

Best Practices For Promoting Your Work On Digital Platforms

I recently discussed best practices for promoting your work on digital platforms with my private ...

Instagram Is Taking Away Likes

BY BRENDAN KANE

Instagram Is Taking Away Likes

Most people are aware that Instagram is experimenting with removing the “Like” feature in its reg...

BY BRENDAN KANE

How To Start A New Brand

Last week, I was asked about how to start a new brand. I’d like to share two of the key takeaways...

The #1 Thing To Focus On When Making Video Content

BY BRENDAN KANE

The #1 Thing To Focus On When Making Video Content

My team and I constantly create and test video content across different platforms to determine wh...

How We Approach Facebook Advertising

BY BRENDAN KANE

How We Approach Facebook Advertising

It’s been an insightful past few sessions with my Rapid Audience Group! For those of you who aren’t familiar with the group, you can learn more about the group or join here.

Algorithms And Content On Social Platforms

BY BRENDAN KANE

Algorithms And Content On Social Platforms

A lot of people misunderstand algorithms, and the role they play. Algorithms exist to do one thing, and that’s to give people the content they’re most likely to engage with to keep them on a platform.

What Makes Videos Go Viral On YouTube

BY BRENDAN KANE

What Makes Videos Go Viral On YouTube

I recently shared an interesting video with my Rapid Audience Growth and private Facebook groups. I’d like to share it with you also. It discusses why videos go viral on YouTube.

One Million Views Club (1MVC) Member Content Access

BY BRENDAN KANE

One Million Views Club (1MVC) Member Content Access

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Jeff King – Interview by Brendan Kane

BY BRENDAN KANE

Jeff King – Interview by Brendan Kane

Podcast Intro: Welcome to the SEAker’s podcast, where we have conversations with the world’s b...

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Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

ABC of marketing

absurdity as a performance driver

adaptive cruise control

advertising content

ancient advertising practices

and dark chocolate

and Dunkin Donuts

and music are key elements of a viral video

and textures of a culture

art and science of making people care

as precisely as possible

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audience growth

balances authenticity and directness

Barbie and Oppenheimer

Be passionate about what you’re selling.

beat the algorithm

Behavior Design Lab at Stanford University

Behavior equals Motivation

behind the curtain

Bingeable Content

black bean brownie

bland vocabulary

Bluma Zeigarnik

business innovation

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capitalize on all that growth

cautionary tale

Challenging the audience's expectations

Charli D'Amelio

Cognitive biases

Colin and Samir

Committee Syndrome

Communication algorithm

Communication is math

competitive analysis

competitors’ product

complicated questions

Conan O’Brien

concentrated talent

confirmation bias

confusion directly

Connection + value = caring.

content creation

Content creation channels

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content for moms

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Create a storyline

create content that your audience loves

Create your offer

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Creative Strategies

creativity and talent

Creativity is subjective

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decentralized currency

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deliver an experience

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digital advertising

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Dimash Kudaibergen

distinct content nuances

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

Dr. Julie Smith

Drummond Street

effective content creators

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Eliciting an emotional response

emotional hook point

Emotional resonance

Emphasize emotions

entitled little girl

European CHampionship

excel in social media

experience-based format

Facebook Ad Library

factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

first time author

free-throw line

From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

Jacksonville Jaguars

James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

predictive viral content model

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

product development

professional content-consumers

professional content-producers

professional regular people

proven track record

provide your viewers with a clear 'why'

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reach audiences

reaching customers

Read It Out Loud

real goal is attention

reative and be original

research and strategy

reversal of fortune

Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

Seasons greetings!

secret shortcut

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

social marketing

social media content

social media goals

social media is all about two-way communication

Social Media Marketing Trends

social media strategy

social networks

social platforms

Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect

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