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Want to be the best? Then make sure you test!

BY BRENDAN KANE

Want to be the best? Then make sure you test!

One of the biggest mistakes I see is companies that don’t test. Sometimes companies will ask us what piece of creative is the best or which angle they should go with for their landing page or advertising content. A...

How Ronaldo lost Coke 4 billion in a day

BY BRENDAN KANE

How Ronaldo lost Coke 4 billion in a day

I’ve talked a lot about how strong Hook Points can help your brand grow and connect with the larg...

Artists vs. Designers

BY BRENDAN KANE

Artists vs. Designers

When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...

The Zeigarnik Effect explained

BY BRENDAN KANE

The Zeigarnik Effect explained

Have you ever wondered why so many TV shows end in cliffhangers? Or why you do better on tests in...

Solve by iteration, be paid by repetition

BY BRENDAN KANE

Solve by iteration, be paid by repetition

Every so often, a company will come to me confused as to what they’re doing wrong. They’ve put ou...

BY BRENDAN KANE

A $40 logo vs a $500 dollar logo

What’s the difference between a $40 logo and a $500 logo? I recently came across a video from ...

How do you keep people’s attention? By building… tension

BY BRENDAN KANE

How do you keep people’s attention? By building… tension

What makes some content go viral and other content completely flop? It’s a great question, and...

Let’s talk about going viral…

BY BRENDAN KANE

Let’s talk about going viral…

To be honest with you, I know nothing about blenders. I know they're an essential part of every k...

Cognitive biases

BY BRENDAN KANE

Cognitive biases

When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...

Businesses don’t sell products!

BY BRENDAN KANE

Businesses don’t sell products!

One of the most common mistakes I see entrepreneurs make is misunderstanding what it is that they...

You can do the selling…

BY BRENDAN KANE

You can do the selling…

The first time I heard the name Ron Popeil was in an interview with Conan O’Brien from 1994 that ...

BY BRENDAN KANE

Your brand is bigger than you think

One of the biggest mistakes I see entrepreneurs make is not thinking big enough when it comes to ...

What’s your version of “no more late fees?”

BY BRENDAN KANE

What’s your version of “no more late fees?”

I’ll often see companies use their marketing material on social media to try to summarize their e...

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