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12k Orders In 12 Hours? That’s Absurd!

12k Orders In 12 Hours? That’s Absurd!

Let me tell you about how a tiny, new startup company quickly took over a market full of major, established competitors by dancing. Crazy, right? But, what if I had framed the story instead as, “A startup com...

How To Engineer Virality

How To Engineer Virality

While speaking at an event recently, I was asked if virality on digital platforms is luck or if i...

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