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Making content like LeBron!

BY BRENDAN KANE

Making content like LeBron!

When clients work with us and mention they want to increase their social media following, we often ask them point-blank—are you willing to put in the work to be a content creator? While we have a proven methodol...

Don’t reinvent the wheel

BY BRENDAN KANE

Don’t reinvent the wheel

Occasionally, when forming a content strategy for a client, we’ll hear the question: “Why should ...

The Zeigarnik Effect explained

BY BRENDAN KANE

The Zeigarnik Effect explained

Have you ever wondered why so many TV shows end in cliffhangers? Or why you do better on tests in...

How long should your videos be?

BY BRENDAN KANE

How long should your videos be?

Clients will often ask me how long their videos should be, as if there’s this one perfect video l...

Go ahead. Make that mediocre content!

BY BRENDAN KANE

Go ahead. Make that mediocre content!

Want to make viral content? All it takes is one little trick. Ready?! You have to try to make ...

Give them what they want

BY BRENDAN KANE

Give them what they want

When you’re promoting your new product, it’s easy to forget that your target customer isn’t an ex...

How one YouTuber proved social media is more than just luck

BY BRENDAN KANE

How one YouTuber proved social media is more than just luck

Is success on social media purely based on luck? That’s the question famous YouTuber Ludwig se...

Want to hear a terrible story?

BY BRENDAN KANE

Want to hear a terrible story?

Let’s talk about an interesting point that often gets overlooked by all kinds of businesses, both...

Quality over quantity

BY BRENDAN KANE

Quality over quantity

You’re posting 4 times a week, just like the “experts” told you that you should. But your posts a...

Killing it on TikTok?

BY BRENDAN KANE

Killing it on TikTok?

TikTok is not only one of the fastest growing social media networks, but one of the fastest growi...

Just another motivational video? Not really.

BY BRENDAN KANE

Just another motivational video? Not really.

When it comes to content, you have approximately three seconds to grab a viewer’s attention. But ...

No magic formula

BY BRENDAN KANE

No magic formula

I’m going to let you in on a little secret… there’s no secret hack to social media growth. Rea...

What makes the best creatives tick

BY BRENDAN KANE

What makes the best creatives tick

Let’s be honest: making content is hard work. Growing a channel takes a lot of time and effort, b...

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

ABC of marketing

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Be passionate about what you’re selling.

beat the algorithm

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Behavior equals Motivation

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Connection + value = caring.

content creation

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Do A Lot Of Drafts

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European CHampionship

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Facebook Ad Library

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

financial struggle

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

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How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

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incorporate positive and genuine sentiments into your content

instant success

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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Play To Your Strengths

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Pre-Visualize the Perfect Effect

predictable engine to drive sales

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present your content

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reach audiences

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Read It Out Loud

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short-term memory

Showtime Rotisserie

Simplicity is key.

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social advertising

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social media is all about two-way communication

Social Media Marketing Trends

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

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unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

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Wine Expert Guesses Cheap v. Expensive Wine

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