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Watchfinder viral video breakdown

BY BRENDAN KANE

Watchfinder viral video breakdown

Watchfinder, a YouTube channel that makes content about wristwatches, recently did a great analysis of their first ever video to go viral. The video, which did 6.7 million views, came completely out of the blue ...

Virality isn’t random…if you’re engineering it.

BY BRENDAN KANE

Virality isn’t random…if you’re engineering it.

Is there really a formula for going viral? This video (https://www.youtube.com/watch?v=WYXEJ7r...

Hack your audience’s short term memory

BY BRENDAN KANE

Hack your audience’s short term memory

How good is your short-term memory? Probably not as good as you think. Don’t worry, it’s not y...

Talent isn’t enough

BY BRENDAN KANE

Talent isn’t enough

Who’s the most talented musician out there? Paul McCartney? Beyoncé? Lizzo? How about Dimash Kuda...

BY BRENDAN KANE

Why brands suck at social

Do you know your brand? Often, I’ll hear about companies pushing back against a certain direct...

Customers want solutions, not features

BY BRENDAN KANE

Customers want solutions, not features

What are your products’ Hook Points? I’ll tell you what they aren’t — descriptions of your produc...

What makes good content?

BY BRENDAN KANE

What makes good content?

For this week’s newsletter, I want to talk about what makes this video (https://www.youtube.com/w...

How do you get 71 million views on YouTube with some sticks and your bare hands?

BY BRENDAN KANE

How do you get 71 million views on YouTube with some sticks and your bare hands?

There’s great content, and then there’s GREAT content, such as this video from Primitive Unique T...

The best Hook Point in the NFL

BY BRENDAN KANE

The best Hook Point in the NFL

Just 24 hours after the Jacksonville Jaguars announced they had signed Tim Tebow to a one-year de...

It’s time to get weird

BY BRENDAN KANE

It’s time to get weird

It’s time to face facts — traditional marketing just isn’t going to cut the mustard anymore. I...

What does the algorithm want?

BY BRENDAN KANE

What does the algorithm want?

It’s happened to all of us – we post a piece of content, and within the first hour, it gets a bun...

The science of human behavior

BY BRENDAN KANE

The science of human behavior

What causes us to do the things that we do? BJ Fogg, founder of Behavior Design Lab at Stanfor...

The Hook Point that made the iPod

BY BRENDAN KANE

The Hook Point that made the iPod

This week, I want to take you all the way back to the early 2000’s to talk about the launch of on...

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‘Rough Draft' to 'Epic'

“feel-good” content

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1956 paper published by cognitive psychologist George A. Miller

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ABC of marketing

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figure out ‘what’ you want to say

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Generations Y and Z

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Know when to call for action.

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mission and plan

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No magic formula

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

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Plan your 'how' with intentional execution

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Strategy + Implementation = Viral Success

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Talk about the benefits

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Three-step strategy

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Total immersion

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