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The never-ending question of quality vs quantity.

BY BRENDAN KANE

The never-ending question of quality vs quantity.

I know it feels good to have everything lined up, and to have a clear plan to work from. It means you can figure out what your campaign is about, and how you’re going to execute it. It means you can set up your...

BY BRENDAN KANE

What I would love to tell you about social ads

Would you like to know one of the most common issues I see occur with advertising on social platf...

Would you give away a Tesla?

BY BRENDAN KANE

Would you give away a Tesla?

I’m giving you a Tesla. While you may not believe it, those are the words of YouTuber David Dobr...

The Unexpected, Critical Foundation of Audience Growth

BY BRENDAN KANE

The Unexpected, Critical Foundation of Audience Growth

There’s something you’ll quickly realize when you start working to build your audience: It takes ...

The Problem With Shark Tank Pitches

BY BRENDAN KANE

The Problem With Shark Tank Pitches

The word “pitch” is thrown around way too much in business. Here’s the problem: Compelling an ...

The 3 Most Common Mistakes I See When It Comes To Social Media

BY BRENDAN KANE

The 3 Most Common Mistakes I See When It Comes To Social Media

“Posting Consistently” You do not need to post multiple times a day. You don’t even need to post ...

What Does It Feel Like To Go Viral?

BY BRENDAN KANE

What Does It Feel Like To Go Viral?

One of my team members shared this story with me. I thought it was a great idea to share with you...

Would You Dance In Your Underwear For Attention?

BY BRENDAN KANE

Would You Dance In Your Underwear For Attention?

Ah, the age old challenge of trying to make it big in a saturated market. It’s a challenge that m...

Your Bad Language Is Inexcusable

BY BRENDAN KANE

Your Bad Language Is Inexcusable

Choose your next words very wisely… Ok, maybe I’m being a little bit dramatic. But in all seri...

I Don’t Want This To Happen To You…

BY BRENDAN KANE

I Don’t Want This To Happen To You…

I want to tell you one of the biggest obstacles I see when it comes to your success on digital pl...

Dry And Headless…But Still Getting Huge Views??

BY BRENDAN KANE

Dry And Headless…But Still Getting Huge Views??

I would normally tell you that one of the most important things to do when it comes to content is...

Look Here! Now Look Over There!

BY BRENDAN KANE

Look Here! Now Look Over There!

Let me tell you... If you’re not analyzing content outside of your own, it’s incredibly diffic...

A Monster Ate My Revenue. I’m Not Kidding.

BY BRENDAN KANE

A Monster Ate My Revenue. I’m Not Kidding.

Over the past several years, I’ve been monitoring a once-fabled monster. A very real, destructive...

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Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

ABC of marketing

absurdity as a performance driver

adaptive cruise control

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and textures of a culture

art and science of making people care

as precisely as possible

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Barbie and Oppenheimer

Be passionate about what you’re selling.

beat the algorithm

Behavior Design Lab at Stanford University

Behavior equals Motivation

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Challenging the audience's expectations

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Cognitive biases

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Communication is math

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Connection + value = caring.

content creation

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Create a storyline

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Do A Lot Of Drafts

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European CHampionship

excel in social media

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Facebook Ad Library

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far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

first time author

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

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present your content

Primitive Unique Tool

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provide your viewers with a clear 'why'

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Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reach audiences

reaching customers

Read It Out Loud

real goal is attention

reative and be original

research and strategy

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Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

Seasons greetings!

secret shortcut

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media content

social media goals

social media is all about two-way communication

Social Media Marketing Trends

social media strategy

social networks

social platforms

Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect

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HOOK POINT MASTERCLASS

Brendan’s NEW Hook Point masterclass shares how to stand out in today’s 3-second world

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